Reputation is one of the greatest assets that a business can have. What people think about your brand will affect whether they purchase your products and services. It’ll also determine whether your business will grow or not.
With 93% of online buyers checking online reviews before buying a product, you need to have a strong reputation that’ll offer you a competitive edge. But building this reputation can be difficult. A study from companies showed that businesses with bad reputations in the UK lose more than 500000 Euros annually. If you’re a London-based businessman, you need to know how you can boost your business reputation. This article discusses some ways to do this.
1. Over Deliver
Customers are likely to buy from your London Company and return for more if they feel you’re treating them well. Fortunately, you don’t have to do something big to make them feel this way. A little extra value on your product may help you get that additional amount of money you’re looking for. That may require you to invest more money and time, but the results are worth the effort.
Before adding value to your products, you need to understand your customer’s needs and preferences. You can do this by asking them questions about your services or offering questionnaires. Including a small gift when the transaction is completed will also help you create a lasting impression.
2. Be Consistent
Unlike in the past, customers can access a huge amount of online review platforms at their fingertips. Therefore, if you want to build a robust reputation, you must be consistent. As Warren Buffet says, it may take you 20 years to build your brand’s reputation, but 5 minutes to ruin it. Any customer service gone wrong may lead to a nasty comment that may damage your brand’s reputation.
To prevent this from happening, you should consistently be clear about your guidelines and policies and always deliver the best. That way, you’ll lessen the chances of negative feedback and confusion. You can’t avoid negative reviews, but it’s vital to reply professionally because it’ll encourage your existing and new customers to continue buying your products.
3. Keep Promises
Building a customer’s trust should be an essential part of any business, whether in London or elsewhere. And trust is built through keeping your word. If you say you’re going to do something, you want to ensure you do it perfectly.
Instead of over-promising and under-delivering, it would be better to be transparent and bold. For example, if you own an online shop and promise your customers a 24-hour delivery for products and services they buy, keep your word. If you find that you can’t make the deadline most times, rethink.
Breaking promises and failing to deliver may drive your customers to the wall. The result is that they’ll inform the whole world about their experience with your brand. With over 90% of consumers searching for products online, a single bad review can circulate throughout the world within a few hours.
A bad business reputation will hurt your brand’s image. But these tips can help you to develop an excellent reputation that will earn you more customers.