Google took to its Webmasters Blog earlier this month to announce that it will not use the Open Directory Project (DMOZ) as a source of seeking results snippets.
DMOZ officially shut down on 17 March 2017. However, Google changed into still the use of its titles and descriptions statistics for search consequences snippets when it felt the DMOZ statistics changed into richer than that already available from the meta description or the website online’s content material.
Google had this to say to Webmasters and SEOs:
The move additionally method that web admins now do not need to have the NOODP directive on their pages. As this directive informed Google to opt out of the usage of DMOZ, it is not required. Voice search appears to be coming of age, in keeping with Andreas Reiff, who recapped on a current consultation with the aid of Pete Campbell, founder and coping with the director of Kaizen, on voice search, added at SMX London in May.
Voice seek handiest been round considering that 2011, but already 27% of US Smartphone customers now use voice search assistants at the least as soon as every week. This growth is due to a shift in awareness from voice search to voice command.
New improvements are expected from Google’s DeepMind device mastering generation, which is in all likelihood to be integrated into Google Home. Similarly, IBM’s Watson is likewise anticipated to broaden to be usually conscious and constantly learning.
Further innovations are expected in the language used to command voice. At present, customers need to employ a robot, authentic voice, but it’s far probably that, as AI evolves, the structures will become better at know-how natural language. Search engine marketing: The Movie might be coming to a screen close to you. Yes, it’s true! John Lincoln, CEO of Ignite Visibility, has spent the past few months putting together a movie showing the highlights and timelines of SEO development.
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The film consists of documentary-fashion interviews with industry influencers and Rand Fishkin from Moz and Barry Schwartz from Search Engine Land. Search Engine Roundtable mentioned in May 2017 that Google changed into trying out a tab person interface to toggle among a neighborhood panel’s assessment and critiques. A couple of weeks on, Barry Schwartz has said that this now seems to be rolling out, even though Google is but to verify this.
Go to the Search Engine Roundtable web page to peer an animated GIF displaying the toggle motion between the assessment and overview statistics. It seems that Google is again walking assessments on its hotel search outcomes, Search Engine Roundtable has said.
Sergey Yakov noticed a take a look at that blanketed fee labels in maps. The check also includes a price slider filter and a carousel listing of fee labels.
He responded critical questions including, does Google deal with textual content stored behind “examine extra” hyperlinks with the same importance as non-hidden textual content? According to Fishkin, the answer is ‘no’. In his presentation, he offers some outstanding search engine optimization hints for handling hidden textual content.