Put on an opportunity spread this Easter
Indulgence and, of the route, chocolate will usually be vital to Easter. Still, an increasing number of this excursion is visible as a party of springtime, and people are in search of items and experiences that replicate this shift.
This isn’t any doubt that Easter is vital to us, with 57% of purchasers considering it to be a “proper” holiday, according to a 2018 YouGov survey. This is in comparison to Mother’s Day, which Britons do not now see as one of these massive events.
Its importance in our lives is pondered in our social behavior, with Facebook seeing a yr-on-12 months increase of 1.6x in our conversations about Easter in 2017. The top 5 subjects mentioned around that time are enormous others, food, beverages, events and occasions, and journey, while the top trending Easter hashtags are #love, #chocolate, and #family.
Let’s look at a few growing UK Easter tendencies for 2019 and helping advertising activation suggestions advertisers may want to don’t forget on Facebook platforms in keeping with these….
Confectionary sales inside the UK grew from £375m in 2017 to £395m in 2018. Many extra of us might be attempting to find guilt-loose approaches to destroy ourselves this Easter! However, at the same time, as chocolate will always have an area on the cabinets at Easter, more and more clients are searching out Easter treats of marrying with their developing concerns approximately sustainability and fitness.
With reducing plastic waste now excessive up on the agenda of most purchasers, forward-thinking manufacturers are wondering outside the conventional egg container to satisfy those issues. Innovative chocolate brands, which include Montezuma, vegan brand Groupie, and dairy-loose logo Booja Booja, are using recyclable packaging, a number that is reusable.
Treating ourselves isn’t confined to gorging on chocolate, and for lots of, humans self-care is becoming the alternative way of indulging. Health and splendor e-tailer Lookfantastic struck a chord closing Easter with its £65 Beauty Egg, which offered a restricted version collection of 7 ‘have-to-have merchandise packaged in a steel egg. No surprise then that this yr’s Easter Beauty Egg Bungle had an early waiting list.
Marketing activation tip: Think out of doors the Easter egg box via showing more options than just chocolate for your advertising campaigns. How about a carousel ad format where you could showcase a broader brand story and message via one-of-a-kind photographs? E.g., Chocolate, eco-packaging, as well as a concept for guilt-unfastened or healthier indulgence/pampering.