The Know It Guy

Put on an opportunity spread this Easter

Indulgence and, of the route, chocolate will usually be vital to Easter, but an increasing number of this excursion is visible as a party of springtime, and people are in search of items and experiences that replicate this shift.

This isn’t any doubt that Easter is vital to us, with 57% of purchasers considering it to be a “proper” holiday, according to a 2018 YouGov survey. This is in comparison to say, Mother’s Day, which Britons do now not see as one of this massive event.

Its importance in our lives is pondered in our social behavior with Facebook seeing yr-on-12 months increase of 1.6x in our conversations about Easter in 2017. The top 5 subjects mentioned round that time are enormous others, food, beverages, events and occasions, and journey, while the top trending Easter hashtags are #love, #chocolate, and #family.

Let’s take a look at a few growing UK Easter tendencies for 2019 and helping advertising activation suggestions advertisers may want to don’t forget on Facebook platforms in keeping with these….

Alternative indulgence

Confectionary sales inside the UK grew from £375m in 2017 to £395m in 2018. However, at the same time as chocolate will always have an area on the cabinets at Easter, more and more clients are searching out Easter treats to marry with their developing concerns approximately sustainability and fitness. Many extra of us might be attempting to find guilt-loose approaches to destroy ourselves this Easter!

 

With reducing plastic waste now excessive up on the agenda of most purchasers, forward-thinking manufacturers are wondering outside the conventional egg container to satisfy those issues. Innovative chocolate brands, which includes Montezuma, vegan brand Groupie and dairy-loose logo Booja Booja, are the usage of recyclable packaging, a number of that is reusable.

Treating ourselves isn’t confined to gorging on chocolate, and for lots, humans self-care is becoming the alternative way of indulging. Health and splendor e-tailer Lookfantastic struck a chord closing Easter with its £65 Beauty Egg, which offered a restricted version collection of 7 ‘have-to-have’ merchandise packaged in a steel egg. No surprise then that this yr’s Easter Beauty Egg Bungle had an early waiting list.

Marketing activation tip: Think out of doors the Easter egg box, via showing more options than just chocolate for your advertising campaigns. How about a carousel ad format wherein you could showcase a much broader brand story and message via one-of-a-kind photographs? E.g., Chocolate, eco packaging, as well as a concept for guilt-unfastened or healthier indulgence/pampering.

Jessica J. Underwood

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