The Know It Guy

Is Fashion Ready for Fifth Harmony?

For maximum pop acts, uniformity is the fashion aim, from the Supremes’s same sequined gowns to Destiny’s Child’s Tina Knowles costumes. Traditionally, singing together means dressing in sync. But lately, current girl bands have stopped matching, deciding on rather embrace each artist’s persona with character outfits. No group personifies this shift better than Fifth Harmony, the chart-topping quartet who rose to stardom with hits like “Worth It” and “Work from Home.” Though they color coordinate and percentage a love of Gucci, bandmates Normani Kordei, Lauren Jauregui, Ally Brooke, and Dinah Jane every own a completely unique take on fashion.

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“We’re very individual,” stated Kordei, on a latest go to to the Vogue workplace. “Our look has really evolved, and it’s given us the opportunity to locate ourselves and recognize what we adore and don’t like.” Since they first joined collectively on the second season of The X Factor, the ladies have long gone from wearing Topshop separates on the level to arriving at this 12 months’ iHeartRadio Music Awards in flashy Philipp Plein. Finding their fashion and growing up in the front of the digital camera wasn’t clean, but it fashioned their sturdy critiques and fostered a collaborative spirit. The organization recently enlisted stylists Johnny Wujek and Gigi Fernandez, whose bold choices helped them quickly include declaration dressing. “In the start, we had been 15 or sixteen and being cutesy,” Jane stated. “Now we’re seeking to increase, running with distinct stylists and their visions. When they’re with us every day, they get to know each folks, then we create some thing cohesive.”


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Uniting their fashion approach respecting their variations, mainly in which impacts are concerned. Brooke and Jane draw inspiration from Kim Kardashian West, at the same time as Korea resources ideas from high style magazines and Jauregui seems to grunge-technology icons like Winona Ryder. The resulting melange speaks to their Generation Y fame with their affinity for all matters the ’90s. “We’re truely harking back to that whole era,” Jauregui said, bringing up the expressive vibe of groups like TLC that they wish to channel on the degree. As for the one’s live shows, they call for appears which is sultry, but flexible sufficient to allow non-prevent dancing. Personal gown clothier Ashton Michael creates their dramatic awards display and tour appears, however, the girls are actively worried in the system, starting from the initial sketches. “He pulls through each single time. He’ll design it in at some point and feature it equipped for you the following day. It’s magic,” Brooke stated.

Thanks to Michael, Fernandez, and Wujek, the institution not often feels off their game, however, there may be one component they wouldn’t thoughts sporting more of: Alessandro Michele’s heavily decorated Gucci designs, that have struck a collective chord. “It took all of the strong inner of me to not purchase 10 pairs of shoes,“ stated Jauregui, who observed herself within the brand’s New York boutique and picked up a couple of platform loafers on her ultimate journey. Brooke echoes the seasoned-Gucci sentiment. “I’m obsessed—I actually have the backpack, the handbag, and I simply offered the excessive tops. The clothier is genuinely killing it!”

Only time will tell whether or not Fifth Harmony will be part of Gucci’s roster of floral print–clad ambassadors, however, in the period in-between, they’ve were given another line to remember—their personal. With all of the song getting into merch, they haven’t dominated out the opportunity of channeling their love of favor right into a namesake line. “It might be extraordinary dope, and I think it’s some thing our enthusiasts may want to relate to,” said Korda. “There are days where I experience, oh my gosh, I’m going to put on a choker like Lauren today, I want to try that footwear because Dinah would put on it type of factor; or Ally has this cool coiffure, and I’m going to put pins in my hair like she did.” With a legion of Harmonizers hanging onto their every phrase—and look—it’s most effective a depend on time.

“Tumblr was a huge source of inspiration [for me] but no longer as a whole lot anymore. I do sense just like the blogs that I observe proportion an aesthetic and draw a lot from ’90s influences. I love the dark velvets and lace, the simply simple makeup, and the undone hair, plus the movie stars from lower back then, Winona [Ryder] and Drew Barrymore, mainly.”


“I appearance to one-of-a-kind magazines and runway fashion. In the tune enterprise, the style can get a bit repetitive and I like to appearance ahead. I take what I’ve seen on the runways and make it my own. In terms of humans, I love Bella [Hadid], Sofia Richie, Zoë Kravitz, Zendaya, and Rihanna, who’re all dope and fearless with fashion.”
“For me, my fashion could be very versatile. Right now, I’m wearing some thing that makes me sense sophisticated, after which every so often I’ll transfer and put on a V-neck and leather jacket. I sincerely have a range: It can be eclectic or feminine, attractive or simple. I love declaration portions that genuinely stand out and are innovative.”

“I love to alternate it up. I scroll thru Instagram and Twitter, and on every occasion, I see some thing that speaks to me, I take a screenshot to keep it for purple carpet inspiration. Sometimes, if I see an outfit I like on the street, I’ll take a photo, too. References are so critical. Jennifer Lopez conjures up to me because she has this top notch versatility within her wardrobe. J.Lo, Kendall [Jenner], and Bella [Hadid] have all been killing it.”

Jessica J. Underwood

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