So you want to eke a living selling your crafts? Then you’re in the right place! You can open a local art fair or cast a wider net by selling your DIY projects online.
Selling your products online might feel like a daunting prospect, very challenging with prospects of higher profits.
Use these tips to increase your sales.
1. Create a Brand
It’s an important step in selling your DIY projects online. It’s an opportunity to show your style and persona as an artist.
A good brand helps your client to connect with you and your products. Therefore, ensure your brand communicates your style and uniqueness from other products.
It’s advisable to think of branding even before creating your products. With this, customers get a consistent feel about your craft. Invest in the right technology like X-Carve to create and sell high-quality crafts.
To create a successful brand, consider these factors:
What differentiates you from other market players
- Understand your target market
- Set a simple brand name
- Design an attractive business logo
- Go for a website theme that rhymes with your style.
2. Open an Online Craft Store
Yes, there are several ways in which you can sell your DIY projects online. You can sell them through a marketplace at a fee. Alternatively, post them on your website and make sales at zero fees.
Well, selling crafts through your website presents several benefits to your firm. First, you don’t compete with other artists for customers. Instead, customers will look through your collection and decide on what they want. It’s also easier for them to seek clarification on products you display.
3. Incorporate a Blog in Your Website
A blog offers you an opportunity to communicate your thoughts and ideas with the market. Take time to research the topics and content you share with your blog. If done correctly, more potential customers will click to visit your site.
But that’s not all! A blog has lots of benefits to offer. For example, use the blog to show off your DIY skills. With this, the customers will understand why your work is unique. All this leads to higher engagement which converts to sales.
4. Set the Right Price
Pricing a DIY project can be hard for most people. There’s the fear that you’re overpricing and thus turning potential customers away. Unfortunately, going too low on price is also a disservice. Here’s why.
A meager price creates doubt on the craft’s quality. As such, customers will query why your products are the cheapest in the market.
A low price also signifies an undervaluation of time, work, supplies, and skills put in the project. The desire to make a sale shouldn’t be the reason you sell products at a loss.
Take time and survey the market. Doing so builds an understanding of what customers are willing to pay for a specific product.
Yes, selling crafts online is not easy. It requires time, dedication, and perfect customer service. Take your time to design a product that’s acceptable to the public. Employ the best marketing strategies to ensure you make a sale.