CBS Sports Extends Rights Deal With Professional Bull Riders Through 2028
An extended rights settlement between the parties will see the wide variety of PBR broadcast hours at the CBS Television Network boom every 12 months. In the final complete season, the community drew familiar audiences of more than 1 million general viewers for each PBS broadcast. CBS Sports will carry almost 20 broadcast hours of programming each subsequent 12 months over the route of the settlement. Broadcast insurance capabilities multiple PBR majors awarding riders greater points and income, which includes the Monster Energy Bucking Battle, Iron Cowboy, and Jack Daniel’s Music City Knockout. Also covered are different pinnacle occasions from the PBR circuit, along with the Global Cup, a five-country event that is the most useful international bull using opposition.
CBS Sports Network will keep its season-lengthy insurance, airing 28 occasions which include all four majors – with stay coverage of Last Cowboy Standing – and extra than 85 hours every 12 months, starting the season at Madison Square Garden in January and last it in Las Vegas with the PBR World Finals every November. The community crowns the overall season champion with one of kind insurance from all five nights of the World Finals, highlighted by way of a nightly preview show leading into every telecast.
“PBR has been a cornerstone associate in the CBS Sports circle of relatives for nearly a decade. It is an anchor property for CBS Sports Network and always offers a strong, committed audience,” stated Dan Weinberg, EVP of Programming, CBS Sports. “The multi-yr extension permits us to build at the exquisite fulfillment we have shared on the cable side while considerably increasing our broadcast coverage, delivering the delivered exposure and value that simplest a broadcast community can. We are thrilled to keep one of the most exciting and high-adrenaline sports on CBS Sports.”
The growth of PBR in current years “is due in massive component to our very successful CBS partnership,” PBR CEO Sean Gleason stated. “We are pleased to increase that courting well into the destiny and are in particular excited to bring enthusiasts extra hours of annual coverage on CBS Sports. The extensive coverage, useful reach, and pinnacle-tier credibility that CBS and CBS Sports Network offers for our fanatics will anchor PBR’s boom as the unique extreme recreation maintains to price into the mainstream.”