Blogger Outreach and the Specialty Food Industry

Food is a highly popular running a blog subject matter. According to FoodBuzz, a useful resource for all sorts of information related to food running a blog, there are over four,223 popular food blogs registered on that website online alone, at the time of this writing. And Technorati, a much more authoritative aid on the subject of running a blog in general, lists a few 15,405 independent food blogs, starting from extensions of large manufacturers to the smallest mommy meals blogger that ever became.

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Make no mistake, food and blogging cross collectively like PB&J and a tumbler of milk. In my line of work, I talk to a variety of foodies, and one foodie even stated to me that she wished she was a food blogger, in order that she could sample and evaluate my consumer’s meals.

And this is the essence of what this newsletter is about. Blogger outreach and forte meals, and what one has to do with the alternative.

Along Came a Food Review

Food running a blog hasn’t been around long sufficient to be announcing such things as, “don’t forget when,” but there has been a time whilst food running a blog intended writing eating place evaluations or posting recipes, and that turned into it. Now, restaurant reviews are not anything to write down home approximately. They’ve been round so long as society sections have been in newspapers. Everyone is used to restaurant reviews.

Food critiques are actually common as well, but they are (or, were, earlier than blogger outreach) in large part remoted to meals magazines or primary guides.

If you have ever tried to get into a food magazine or into a prime ebook, you realize what I mean when I say, accurate good fortune. Even the savviest PR professionals have a tough time pitching to food magazines, which delight themselves on being able to sniff out the best products on this planet the use of their extremely good sharp experience of new food smell.

But while bloggers commenced reviewing meals, these equal savvy PR professionals caught on to the capability. Sure, one blogger writing about your food is cool. But what approximately 10? What if 100 wrote approximately it? What if all a hundred wrote about it all at the identical time?

What if all 100 wrote approximately your new food at the identical time, and that point happened to be simply before the holiday buying season began?

Tapping Into Potential

Too terrible blogger outreach isn’t always as easy as my final paragraph indicates. Finding one hundred bloggers who will sample and overview your food – in a tremendous, beneficial manner – isn’t any cakewalk. However, it is well worth it. And the splendor is that anybody can tap into this capacity, from the smallest artisan meals producer in Wyoming to the newest brand in SOHO.


Since Blogger outreach is more than meals opinions, it’s critical for me to speak first about the ability for publicity and awareness. Remember this: no matter how small you are, you could appear large whilst you discover ways to maximize the Internet.

Whether you are searching for a hundred wonderful reviews or searching for to put your banner advert on one hundred blogs, or in search of to personally connect with 100 prolific food bloggers, you’ll dramatically boom your exposure and recognition the use of blogger outreach.

Take the one hundred blogger number, and then multiply it through 100, which may be used to represent their readership. No one actually knows what the common readership is a food weblog, but let’s just go together with 100 considering the fact that it is just as possibly to be greater than 100 as it’s miles to be much less. Readership, in the way I’m the usage of it here, method visits PER DAY. I’m no longer talking about subscribers here, or social media followers. I’m speak about individuals who without a doubt go and read some thing on that weblog each day.

You must now be capable of believing how effective blogger outreach may be for exposure. If no one has ever heard of your product before, they without a doubt will after a hit blogger outreach.


Reach is the actual, actual wide variety of instances someone will are available in touch along with your emblem because of blogger outreach.

First, keep in mind the range of bloggers you reach out to. Try to make it a hundred. That’s massive, and it’s ok that it seems grand. The more, the higher. Remember, Technorati lists over 15,000 meals blogs. Surely you can make touch with a hundred of them.

Second, recollect the number of folks who will see that blog post into Internet eternity. See, a weblog post lives on long after it is posted, commonly. Years, even. Blogs are not like newspapers. Their “information” isn’t always actually news maximum of the time, and maximum food-related posts are evergreen. If a person goes seeking out your product 3 years after a blogger writes approximately it, he or she might also appear upon that blog entry, examine the overview and determine then and there that the product is really worth attempting.

Jessica J. Underwood
Subtly charming explorer. Pop culture practitioner. Creator. Web guru. Food advocate. Typical travel maven. Zombie fanatic. Problem solver. Was quite successful at developing wooden tops in the aftermarket. A real dynamo when it comes to exporting glucose in Bethesda, MD. Had moderate success managing action figures in New York, NY. Set new standards for selling crayon art in Salisbury, MD. In 2009 I was getting my feet wet with sock monkeys for the underprivileged. Spoke at an international conference about merchandising toy elephants in Nigeria.