5 Email Marketing Trends to Watch in 2018

Every year brings new advancements, usually more evident in the technological sector. Owning an email enables you to access various services easily. However, it is now clear that email marketing is growing stronger than before, even with predictions that this service might be dead.

Ideally, in 2017, more than half of the email users preferred it to other marketing platforms.

The following are email-marketing trends that you should watch in 2018.

Email Marketing

Link up Emails

If your emails stand out, you should ensure they meet the buyer’s needs and are enjoyable to read. This can increase the possibility of someone buying from your business.

It would help to shorten the emails to achieve a successful link-up email. A study conducted shows that most email marketers prefer to link up emails. Link-up emails contain the following:

  • Attractive Images
  • Surveys
  • Search Bars
  • Tests

If you are a marketer, I strongly believe link-up emails will make your business thrive in 2018.

Artificial Intelligence in Email Marketing

AI technology has taken the technological world by storm. In 2017, artificial intelligence made a huge stride in the marketing sector. However, most marketers prefer this strategy; few can afford it.

When AI comes to email marketing, it makes the user interface with the information easily. The information generated will be easier and more relevant to different users. This trend will enable you to reduce time and cost.

One of the best things about this trend is that your mail will tend to be more human through its user’s knowledge.


Using graphics in any form of advertisement makes your product more competitive. This is no different when it comes to email marketing. If your emails contain pictures, such as videos and GIFs, about your product, user interaction will be easier.

If you receive an email in 2018 with GIFs and videos, do not be worried; this is one of the strategies used by email marketers this year.


Talbots, or chatbots, have existed for some time now. They have been considered a slow technological advancement in the communication sector. Talbots are one notable trend that will be applicable in email marketing.

Talbots is more effective, high-quality, and unobstructed communication between a customer and the seller. Also, be more vigilant when using Talkbots because sometimes they infuriate your buyers.

Text only Emails

Graphics and interactive emails are the most important trends in email marketing. However, this has become irritating to most customers online.

Are you interested in keeping up with the latest trends in business and marketing? Make sure you are following millennial Trends. The blog offers you a wealth of knowledge and keeps you updated with all the latest trends in the social media world. This has led small businesses to opt for text-only emails.

Jessica J. Underwood
Subtly charming explorer. Pop culture practitioner. Creator. Web guru. Food advocate. Typical travel maven. Zombie fanatic. Problem solver. Was quite successful at developing wooden tops in the aftermarket. A real dynamo when it comes to exporting glucose in Bethesda, MD. Had moderate success managing action figures in New York, NY. Set new standards for selling crayon art in Salisbury, MD. In 2009 I was getting my feet wet with sock monkeys for the underprivileged. Spoke at an international conference about merchandising toy elephants in Nigeria.